FOCAL
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FOCAL
  • Home
  • About Us
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About Us.

FOCAL is a boutique real estate firm in Southern California, providing investment and advisory services to emerging sponsors. We bring execution, insight, and strategy to each project—whether entitling land, raising funds, or leading development. Focused on long-term alignment, we turn complexity into opportunity.

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Services.

Debt & Equity Advisory.

Asset & Portfolio Strategy.

Debt & Equity Advisory.

We help sponsors raise and structure capital with alignment, clarity, and creativity. From senior debt to preferred equity and co-GP capital, we underwrite, model, and negotiate on your behalf to help you close with confidence. Our services include equity and joint venture sourcing, debt placement across bridge, construction, and permanen

We help sponsors raise and structure capital with alignment, clarity, and creativity. From senior debt to preferred equity and co-GP capital, we underwrite, model, and negotiate on your behalf to help you close with confidence. Our services include equity and joint venture sourcing, debt placement across bridge, construction, and permanent products, and capital stack optimization. We also help refine co-GP partnership strategies and prepare polished investment memorandums and pitch materials to ensure your capital partners are aligned and well-informed.

Principal Investment.

Asset & Portfolio Strategy.

Debt & Equity Advisory.

As principals, we selectively co-invest in projects where we bring more than capital—we bring executional value. We focus on infill opportunities across Southern California, particularly small-to-mid scale multifamily and mixed-use developments. Our portfolio also includes adaptive reuse and value-add repositioning projects, and we priori

As principals, we selectively co-invest in projects where we bring more than capital—we bring executional value. We focus on infill opportunities across Southern California, particularly small-to-mid scale multifamily and mixed-use developments. Our portfolio also includes adaptive reuse and value-add repositioning projects, and we prioritize partnerships with mission-aligned operators who value collaboration, creativity, and shared outcomes.

Development Advisory.

Asset & Portfolio Strategy.

Asset & Portfolio Strategy.

We advise across the full development lifecycle—from zoning and entitlements to budgeting and vertical execution. Our goal is to unlock value while actively mitigating risk at every stage. This includes conducting feasibility and highest-and-best-use studies, leading entitlement strategy and consultant coordination, and overseeing pre-dev

We advise across the full development lifecycle—from zoning and entitlements to budgeting and vertical execution. Our goal is to unlock value while actively mitigating risk at every stage. This includes conducting feasibility and highest-and-best-use studies, leading entitlement strategy and consultant coordination, and overseeing pre-development project management. We support clients with budget planning, risk mapping, and milestone tracking to keep complex projects moving with clarity and discipline.

Asset & Portfolio Strategy.

Asset & Portfolio Strategy.

Asset & Portfolio Strategy.

Beyond the transaction, we help sponsors and owners operate more efficiently and plan ahead. With a portfolio-oriented approach, we conduct business plan reviews, value creation roadmaps, and hold/sell scenario planning. Our work includes developing asset performance dashboards, advising on capital budgeting and reserve strategies, and he

Beyond the transaction, we help sponsors and owners operate more efficiently and plan ahead. With a portfolio-oriented approach, we conduct business plan reviews, value creation roadmaps, and hold/sell scenario planning. Our work includes developing asset performance dashboards, advising on capital budgeting and reserve strategies, and helping operators align their platform goals with long-term asset and portfolio performance.

Real estate is an imperishable asset, ever increasing in value. It is the most solid security that human ingenuity has devised. It is the basis of all security and about the only indestructible security.


Russell Sage

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